Automate tasks, boost productivity, and scale your business faster.
Tailored support for supply chain stakeholders – Sustainable • Trackable • Flexible
The global seafood industry faces critical challenges in traceability, sustainability, and trust. Consumers increasingly demand to know the story behind their seafood – yet today, up to 20% of seafood is mislabeled and less than 1% of imports are inspected for fraud. Illegal, unreported, and unregulated fishing is rampant, with an estimated 700 kg of seafood stolen from oceans every second. This lack of transparency not only undermines consumer confidence but also enables unethical and unsustainable practices.
Governments and regulators are responding: for example, the U.S. now blocks imports of certain species without full traceability back to the boat, and new regulations (like FDA’s FSMA Section 204, to the EU’s Digital Product Passport and the Australia’s National Agricultural Traceability Strategy) will require end-to-end electronic records for food traceability. The message is clear – traceability and accountability are no longer optional in the seafood supply chain. They are essential for food safety, legal compliance, and the long-term viability of fisheries.
Despite technological advances, the seafood supply chain remains fragmented, inefficient, and often wasteful. Studies estimate that over 50% of seafood may be lost or wasted before it ever reaches a plate. Those working at the source (fishers, divers, fish farmers) often receive the smallest share of profits and have little incentive to capture data about their catch. Yet that data is exactly what adds value downstream (for exporters, distributors, retailers, and consumers who want proof of origin and sustainability). This misalignment of incentives has been a major barrier to full traceability in the past.
Australia offers a strong model for how technology can bridge these gaps. As a global leader in premium wild-caught and aquaculture seafood, Australia exports about 50% of its production, primarily to Asia. According to government forecasts (ABARES, FRDC, DAFF):
Roughly 90% of exports go to Asian markets, particularly China, Hong Kong, Japan, and Singapore. The Asia-bound export value is projected between AUD 1.23–1.31 billion for 2023– 2025, equating to 140,000–150,000 tonnes annually. While this represents short-term stagnation, long-term growth potential remains strong — particularly if sustainability, certification, and traceability become standardized across trade agreements.
These projections underscore both the market potential and the urgent need for digital transformation in seafood traceability. With regulators, buyers, and consumers increasingly demanding verified origin data, TierHub’s timing aligns perfectly with industry needs.
TierHub is a platform designed to address these challenges head-on. It combines cutting-edge technology (blockchain, IoT sensors, RFID, and QR-code tagging) with an innovative business model to trace every seafood product from ocean to plate and to align incentives across the supply chain. By doing so, TierHub aims to build a more transparent, sustainable, and equitable seafood industry – one where compliance is automated, quality is verified, waste is minimized, and all stakeholders share in the value of a trustworthy supply chain.
The Australia Seafood Distribution Map is a visual storytelling feature within TierHub that focuses purely on one thing: where Australian seafood is naturally found and harvested in the sea.
Through an interactive coastal map, users can explore Australia’s marine regions and see where abalone, lobster, oysters, prawns, and wild-catch fish naturally come from.
Show how telling the product’s story increases brand value and allows premium pricing for transparent, sustainable seafood.
Explain that real-time data and IoT integration streamline logistics, reduce waste, and improve productivity across the supply chain.
Digitally certify your wild catch and demonstrate responsible fishing practices. TierHub enables fisheries to record harvest data, link vessels to verified origins, and meet sustainability standards required by international buyers.”
Prove your catch is sustainable and access new markets with verifiable data that builds transparency, buyer trust, and long-term brand value.
Streamline export and import operations with digital documentation, real-time tracking, and verified product data. TierHub connects carriers, customs, and buyers through a trusted logistics network that ensures traceable, tamperproof delivery.
Track products and inventory in real time, automate paperwork, and simplify compliance across borders with blockchain-secured traceability and AI-driven insights.
Engage customers by showcasing authentic product origin stories—from ocean to plate—through QR and NFC smart tags that verify freshness, sustainability, and authenticity.
Know exactly where your seafood comes from, how it was harvested or farmed, and why it’s a responsible choice for the planet.
TierHub invites fisheries, producers, logistics partners, distributors, and investors to be part of a new era of verified, sustainable seafood trade — where every link in the chain is connected by trust.
TierHub invites fisheries, producers, logistics partners, distributors, and investors to be part of a new era of verified, sustainable seafood trade — where every link in the chain is connected by trust.
